Barcelona official: e-commerce sales tripled year-on-year, with jerseys such as Yamal Lewangave selling the best

According to the official website of Barcelona, ​​Barcelona made a historic breakthrough through its subsidiary Barcelona Authorization and Merchant Sales Business (BLM) in the 2024/25 season, consolidating its successful model in the sports and business fields.

BLM will end with record turnover and profitability in the fiscal year, making merchandise sales an important pillar of the club's regular revenue. Nike’s new collaboration with Barcelona has played a key role in this achievement, strengthening the joint efforts of both parties in product creation, supply chain management and global distribution. In addition, early this season, Barcelona regained full control of its global retail and e-commerce business, with e-commerce becoming the main growth driver of BLM, with online sales tripling compared to the previous season.

Currently, the club directly manages 15 Barcelona stores and has 6 authorized stores. The most recent new stores are located in Madrid Airport Terminal T4, Porto Malaga, Palma Airport and Tbilisi (Georgia). Sales at Barcelona stores increased by nearly 30% compared to the 2023/24 season. The revenue of the

Spotify Camp Nou giant store also hit record highs, even though the stadium did not host the competition, the achievement was even more striking. In terms of products, the club launched its iconic jerseys and commemorative clothing and accessories series on its 125th anniversary. In addition, the collaboration with Spotify during two national derbys, including performances by Coldplay and Travis Scott, whose products sold out in 24 hours, has created unprecedented interest and demand. The 2024/25 season also launched the mascot Cat and its exclusive clothing series, which are deeply loved by young fans. The club continues to work on providing fans with a daily use of streetwear collection, a key pillar of BLM's business and brand strategy. The third edition of the Barcelona x Cruyff event uses artificial intelligence technology for the first time, recreating the image and voice of the former player and coach with permission from the Cruyff family.

Barcelona club's revenue has increased significantly, and its profitability has far exceeded the industry average, thanks to the economic impact of scale and comprehensive efficiency improvement brought by the new income level. Despite the record set in the quarter, this is only a step in BLM's strategic plan. The club's goal is to continue to surpass growth targets and further consolidate BLM's position as a major revenue source.

Barca brand enjoys a high reputation worldwide, which can be seen from the number of visitors to club stores around the world. Of the over 10 million total visitors, 2 million visited Spotify Camp Nou’s Barcelona store. Through online stores, sales have been made in 171 countries this season, with the United States ranking first in sales and transactions. The website is currently available in five languages ​​(Catalan, Spanish, English, French and German), and will add new Japanese and Korean versions during the summer first team tour. One of the key success factors in this global e-commerce operation is the efficient delivery system, with the vast majority of orders delivered to all parts of the world within 48 to 72 hours.

The most popular jerseys among Barcelona fans in the past year are Garvey, Yamal, Lewandowski, Pedri and Rafinia. In addition, personalized custom jerseys are becoming increasingly popular among fans and have become one of the best-selling choices for the 2024/25 season.

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